How to advertise an estate sale for free: a listing with photos, its own page, alerts to nearby shoppers, and a record AI assistants can find.
You can advertise an estate sale for free on SecondGems. Enter the address, sign in with Google, add dates and photos, choose when the street address goes public, and publish. The sale gets its own page, appears in email alerts to shoppers near the ZIP code, and is served through an open API and MCP server so AI assistants can answer "what estate sales are near me this weekend" with yours. Craigslist, Facebook Marketplace and Nextdoor are free too and worth using alongside; EstateSales.net and EstateSales.org charge for a single listing.
| Where | Cost | Reaches | Photos | Address control | Found by AI assistants |
|---|---|---|---|---|---|
| SecondGems | Free | Shoppers searching by ZIP, email alerts, the API | Unlimited | You set the reveal time | Yes, via the open API and MCP server |
| Craigslist | Free | Local classifieds browsers | Up to 24 | Shown or hidden, your choice | No |
| Facebook Marketplace and groups | Free | Your network and local groups | Up to 10 per listing | Approximate pin | No |
| Nextdoor | Free | Neighbours within a few miles | A few | Neighbourhood only | No |
| EstateSales.net | Paid per sale, or company membership | Large shopper base | Many | You set the reveal time | No API |
| EstateSales.org | From about $50 for a single sale | Large shopper base and email digest | Many | You set the reveal time | No API |
Details for other sites as published on their pages in October 2026; they can change.
A professional estate sale company prices, stages, advertises and runs the sale for roughly 30 to 45 percent of what sells. Get three quotes, free, or read what companies typically charge.
Families who want a professional to run the sale tell us about the house; we introduce three companies at most, with the size, timeline and photos already filled in. Add your company to be one of them.
Every sale appears on our search, on the town and region pages, and in the weekly and nightly email alerts shoppers set up for their area.
Our listings are open through a free API and an MCP server. When someone asks ChatGPT or Claude what estate sales are on this weekend, your sale can be the answer, with a link back to you.
Unlimited photos, your categories, and you choose the hour the street address goes public. Link to your own site if you want the traffic there.
The per-introduction fee will be published here before it starts.
Yes. Listing your company and your sales, with unlimited photos and your own address-reveal time, is free with no limit on how many sales you post. We make money only when you accept a seller introduction.
On SecondGems search and town pages, in email alerts to shoppers near the sale, and through our open API and MCP server, which means AI assistants like ChatGPT and Claude can surface your sale when someone asks what estate sales are on this weekend.
Nothing until you accept it. During launch, accepted introductions are free. After that, a flat fee per accepted introduction, published here before it changes. Listing sales is free, always.
At most three, chosen by service ZIP and whether you have told us you are taking new jobs. You can pause at any time from your dashboard.
Property type and size, situation, timeline, the family's notes on contents, their preferred contact method, our suggested path (full sale, auction plus clear, buyout or cleanout), and a one-click link to quote or decline with a reason.
Every sale you list here is served to apps and AI assistants through our open API and MCP server. When someone asks an assistant what estate sales are on this weekend, yours can be in the answer.
List it on SecondGems: enter the address, sign in with Google, add dates, hours and photos, choose when the street address becomes public, and publish. It appears on the site, in shopper alerts and in the API within a minute. Then cross-post the link on Craigslist, Facebook Marketplace and Nextdoor, which are also free.
Yes. SecondGems lists estate sales free for families and companies: unlimited photos, your own sale page, email alerts to nearby shoppers, and an open API so AI assistants can find the sale. There is no listing fee and no account fee.
Use more than one. SecondGems for a proper listing page with photos, alerts and AI visibility; Craigslist and Facebook Marketplace for local classifieds traffic; Nextdoor for immediate neighbours. EstateSales.net and EstateSales.org reach a large shopper base but charge for a single listing.
No. Anyone running a sale can list it. If you would rather a professional run the sale, SecondGems can introduce up to three local companies, free.
You choose. Most sellers publish the address the evening before the sale opens; until then the listing shows the town and ZIP code only.
EstateSales.org advertises a single-sale listing from about 50 dollars. SecondGems charges nothing.
Yes. Listing your company and your sales, with unlimited photos and your own address-reveal time, is free with no limit on how many sales you post. We make money only when you accept a seller introduction.
On SecondGems search and town pages, in email alerts to shoppers near the sale, and through our open API and MCP server, which means AI assistants like ChatGPT and Claude can surface your sale when someone asks what estate sales are on this weekend.
Nothing until you accept it. During launch, accepted introductions are free. After that, a flat fee per accepted introduction, published here before it changes. Listing sales is free, always.
At most three, chosen by service ZIP and whether you have told us you are taking new jobs. You can pause at any time from your dashboard.
Property type and size, situation, timeline, the family's notes on contents, their preferred contact method, our suggested path (full sale, auction plus clear, buyout or cleanout), and a one-click link to quote or decline with a reason.
Every sale you list here is served to apps and AI assistants through our open API and MCP server. When someone asks an assistant what estate sales are on this weekend, yours can be in the answer.